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Update on APC’s Geek Gear Story

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Tony Sarno has pos­ted an update on the Geek Gear Store live e-commerce exper­i­ment under­way at APC.

On Issue 7 “Where is the word ‘Nerd’ in the brand­ing?” … the nerd/geek four let­ter word divide is best char­ac­ter­ised by the movie “Revenge of the Nerds”. ‘nuf said. In NZ, nerd might be an OK term, in Aus­tralia — you are going to get decked.

Written by Nick Hodge

February 24th, 2007 at 6:57 pm

Posted in technology