Are there others that will take up the reigns? yes. Social media, as a topic on its own, has hit mainstream enough its time for me to move on.

In terms of measurement; it’s more that I am not measured on being a social media expert for social media’s sake.

I will continue to use ‘social media’ (I shudder at using that phrase) as a practitioner.

Small, but subtle change.

Nick

Are there *really* “others at Microsoft” who will take up “the reigns of social media expertise and public representation”?

Or is that just a polite way of saying it can’t easily be measured so ‘doesn’t pay’ therefore you must move along?

No, don’t answer that.