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TEDtalks Ten Commandments for Presenters

By Nick Hodge | May 19, 2009

Paper notes from #cebitweb

my notes for #cebit­web panel.

Please read, take note and fol­low. There are a vari­ety of web pub­lished sources for these com­mand­ments; Laurel Pap­worth and Tim Longhurst.

Sent to presenters at the TEDTalks con­fer­ences, it has much to say to all pan­el­ists and presenters.

  1. Thou Shalt Not Simply Trot Out thy Usual Shtick.
  2. Thou Shalt Dream a Great Dream, or Show Forth a Won­drous New Thing, Or Share Some­thing Thou Hast Never Shared Before.
  3. Thou Shalt Reveal thy Curi­os­ity and Thy Passion.
  4. Thou Shalt Tell a Story.
  5. Thou Shalt Freely Com­ment on the Utter­ances of Other Speak­ers for the Sake of Blessed Con­nec­tion and Exquis­ite Controversy.
  6. Thou Shalt Not Flaunt thine Ego. Be Thou Vul­ner­able. Speak of thy Fail­ure as well as thy Success.
  7. Thou Shalt Not Sell from the Stage: Neither thy Com­pany, thy Goods, thy Writ­ings, nor thy Des­per­ate need for Fund­ing; Lest Thou be Cast Aside into Outer Darkness.
  8. Thou Shalt Remem­ber all the while: Laughter is Good.
  9. Thou Shalt Not Read thy Speech.
  10. Thou Shalt Not Steal the Time of Them that Fol­low Thee.

Thanks to the pink pixie on twit­ter for post­ing this list. Very pre­cient. Oh, and I do note the irony of copy­ing and past­ing the com­mand­ments. I LOL’d too.

Please be respect­ful of the col­lect­ive time your audi­ence is invest­ing by listen­ing to you. Think deeply. Listen and learn from oth­ers before you copy-and-paste present.

How do you make money from your present­a­tion? Here is a hint. Speak to people after your ses­sion, indi­vidu­ally. One on one is where the real oppor­tun­ity for solv­ing a prospect’s prob­lem really lies. And I sug­gest that more than 80% of any audi­ence you have are not there to buy you, or your products. They want to learn, or just copy-and-paste your ideas.

Time to board the Present­a­tion Cluetrain. And when I fall off, I fully expect you to help put me back aboard.

Topics: cluetrain, presentation | 1 Comment »

One Response to “TEDtalks Ten Commandments for Presenters”

  1. The Ten Commandments for Presenters | BTalk Australia | Aussie Rules | BNET Says:
    March 4th, 2010 at 9:57 pm

    […] In a bid to try to pre­vent more car­dinal sins dur­ing present­a­tions Nick Hodge, a pro­fes­sional geek at Microsoft, has pos­ted the Ten Com­mad­ments sent to presenters at TEDTalks con­fer­ences. You can read them on his blog. […]

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