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Reading: Shell Global Scenarios to 2025

By Nick Hodge | May 28, 2009

Loaned to me from a stra­tegic think­ing friend, Shell Global Scen­arios is a hefty, yet easy to read ana­lysis of really big (mega-) trends over the 15 year time horizon.

There is lots to think about; their three forces (mar­ket incent­ives, com­munity, coercion/regulation) and how there are “two wins, one loss” out of the choices.

In sim­ilar quad­rants, there are three object­ives of soci­et­ies (effi­ciency, social cohe­sion, secur­ity). Again the same choice mat­rix appears to describe a soci­ety. From forces and object­ives appear Open Door, Flags and Low-trust Glob­al­isa­tion group­ings. All of this MBA-level pretty pic­tures and frame­works leads down inter­est­ing paths, and com­ing from Shell there is a con­sid­er­a­tion of energy needs; how­ever this is not the primary focus.

On page 120 (sec­tion 6f) the power of “Net­izens” is detailed. A case example of Chinese reg­u­la­tions chan­ging based on internet-based act­iv­ism. The recent anti-Japanese sen­ti­ment, a neg­at­ive rather than pos­it­ive out­come, sourced from net­izens in China is shown.

Most telling is a quo­ta­tion from Izumi Aizo of the Insti­tute of Hyper­net­work Soci­ety in Tokyo:

“Mobile tech­no­logy is a source of fun­da­mental change — mean­ing the capa­city to be con­nec­ted whenever and whereever. This enables people to act imme­di­ately, either polit­ic­ally or socially. It is still too early to inden­tity the full con­sequences of this phe­nomenon, but it can be a major source of changes in the rela­tion of people to each other. It already has a major impact on Islamic counties like Iran, Afgh­anistan and others.”

The same pull-out details a sum­mary of what we net­izens are in the midst of right now, and I will para­phrase: the struggle for inform­a­tion power. The old insti­tu­tions wish to put the inter­net genie back into its bottle, to regain the power. Fil­ter­ing, File-sharing, pat­ents and copy­rights battles are prox­ies skir­mishes in a much lar­ger, cul­tural war.

A pos­sible gov­ern­ing prin­ciple will be self-regulation, with bottom-up stand­ard setting.

Topics: future, internet | No Comments »

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