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	<title>Comments on: It is not the Apple Tablet, it is the Store</title>
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	<link>http://www.nickhodge.com/blog/archives/3163</link>
	<description>microsoft, munging and on being a mercurial iconoclastic professional geek.</description>
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		<title>By: Fraser Crozier</title>
		<link>http://www.nickhodge.com/blog/archives/3163/comment-page-1#comment-220555</link>
		<dc:creator>Fraser Crozier</dc:creator>
		<pubDate>Mon, 14 Jun 2010 10:54:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.nickhodge.com/blog/archives/3163#comment-220555</guid>
		<description>@Nick &quot;I am a little over gad getry. Every week there is a new phone, device or somesuch that junks the old tech no logy. Surely this is neither eth ical nor sus tain able?&quot;

@Fraser - I think the point of the iPhone/iPod/iPad is that the device can remain constant over an extended period of time, and still carry a very solid value proposition - update the software, not the hardware, unless you desperately need some new hardware feature...

It seems quite obvious that Apple worked out that people were growing tired of superseded handheld devices which could not upgrade so easily without replacing most of the internals; something Androids are quite obviously replicating, rapidly. 

With iOS4 and the new iPhone 4, the bar is raised just that little bit higher, giving them a pretty good market lever to stay in front where it counts - UX, reliability, and some very useful features that no-one else comes close to replicating.</description>
		<content:encoded><![CDATA[<p>@Nick “I am a little over gad getry. Every week there is a new phone, device or somesuch that junks the old tech no logy. Surely this is neither eth ical nor sus tain able?”</p>
<p>@Fraser — I think the point of the iPhone/iPod/iPad is that the device can remain constant over an extended period of time, and still carry a very solid value proposition — update the software, not the hardware, unless you desperately need some new hardware feature…</p>
<p>It seems quite obvious that Apple worked out that people were growing tired of superseded handheld devices which could not upgrade so easily without replacing most of the internals; something Androids are quite obviously replicating, rapidly. </p>
<p>With iOS4 and the new iPhone 4, the bar is raised just that little bit higher, giving them a pretty good market lever to stay in front where it counts — UX, reliability, and some very useful features that no-one else comes close to replicating.</p>
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		<title>By: its not about the hardware &#171; Tucker Downunder</title>
		<link>http://www.nickhodge.com/blog/archives/3163/comment-page-1#comment-210124</link>
		<dc:creator>its not about the hardware &#171; Tucker Downunder</dc:creator>
		<pubDate>Wed, 07 Apr 2010 00:03:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.nickhodge.com/blog/archives/3163#comment-210124</guid>
		<description>[...] of iPad hype a few weeks back @nickhodge commented that the hardware was not important, that it was all about the aps..&#160; Heâ€™s right of course, but Iâ€™d go further, its about seamless experiences, and how [...]</description>
		<content:encoded><![CDATA[<p>[…] of iPad hype a few weeks back @nickhodge commented that the hardware was not important, that it was all about the aps..  Heâ€™s right of course, but Iâ€™d go further, its about seamless experiences, and how […]</p>
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		<title>By: Fraser Crozier</title>
		<link>http://www.nickhodge.com/blog/archives/3163/comment-page-1#comment-192740</link>
		<dc:creator>Fraser Crozier</dc:creator>
		<pubDate>Mon, 11 Jan 2010 09:45:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.nickhodge.com/blog/archives/3163#comment-192740</guid>
		<description>It&#039;s called value-add, which a lot of companies try to master, and fail. That comes with evolving out in front of the market, not trying to copy it, and doing a second rate job.</description>
		<content:encoded><![CDATA[<p>It’s called value-add, which a lot of companies try to master, and fail. That comes with evolving out in front of the market, not trying to copy it, and doing a second rate job.</p>
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		<title>By: GTRoberts</title>
		<link>http://www.nickhodge.com/blog/archives/3163/comment-page-1#comment-192738</link>
		<dc:creator>GTRoberts</dc:creator>
		<pubDate>Mon, 11 Jan 2010 09:41:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.nickhodge.com/blog/archives/3163#comment-192738</guid>
		<description>I agree to a &#039;large degree&#039; with you Nick... although instead of saying its &quot;the store&quot; I would suggest its the &#039;environment&#039; that Apple have created around their portable products - with iTunes being the front-end for it.</description>
		<content:encoded><![CDATA[<p>I agree to a ‘large degree’ with you Nick… although instead of saying its “the store” I would suggest its the ‘environment’ that Apple have created around their portable products — with iTunes being the front-end for it.</p>
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		<title>By: Nick Hodge</title>
		<link>http://www.nickhodge.com/blog/archives/3163/comment-page-1#comment-192721</link>
		<dc:creator>Nick Hodge</dc:creator>
		<pubDate>Mon, 11 Jan 2010 08:04:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.nickhodge.com/blog/archives/3163#comment-192721</guid>
		<description>Geordie

Note: the opinion on gadgets is purely mine - the market for devices is massive. Where there is demand, there are manufacturers.

I suppose my &quot;angle&quot; there is to watch the next few weeks in relation to the expansion of the highly successful Apple Store.

Nick</description>
		<content:encoded><![CDATA[<p>Geordie</p>
<p>Note: the opinion on gadgets is purely mine — the market for devices is massive. Where there is demand, there are manufacturers.</p>
<p>I suppose my “angle” there is to watch the next few weeks in relation to the expansion of the highly successful Apple Store.</p>
<p>Nick</p>
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		<title>By: Geordie Guy</title>
		<link>http://www.nickhodge.com/blog/archives/3163/comment-page-1#comment-192705</link>
		<dc:creator>Geordie Guy</dc:creator>
		<pubDate>Mon, 11 Jan 2010 00:06:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.nickhodge.com/blog/archives/3163#comment-192705</guid>
		<description>I don&#039;t know Nick...
You haven&#039;t done it to the same extent as I&#039;ve seen around the blogosphere in the last short while (since CES), but there&#039;s something profoundly irritating about technologists declaring FMCE products as irrelevant and urging everyone to focus on the content, platforms and usage cases that they provide.

I think there&#039;s a rush to abstract, even vacate the products themselves as being a trivial means to an end.  I don&#039;t think it&#039;s wise to be that quick to dismiss it.  There is still plenty, in fact more than ever, differentiation ground available for products out there.  There&#039;s still plenty of innovation to be done, and there&#039;s still a lot of respect for those products and the people involved in their development.  To dismiss it as &quot;details&quot; and confuse innovation with legal wrangling between intellectual property trolls, seems to me to be a recipe for disappointment - as well as active discouragement for true innovation.</description>
		<content:encoded><![CDATA[<p>I don’t know Nick…<br />
You haven’t done it to the same extent as I’ve seen around the blogosphere in the last short while (since CES), but there’s something profoundly irritating about technologists declaring FMCE products as irrelevant and urging everyone to focus on the content, platforms and usage cases that they provide.</p>
<p>I think there’s a rush to abstract, even vacate the products themselves as being a trivial means to an end.  I don’t think it’s wise to be that quick to dismiss it.  There is still plenty, in fact more than ever, differentiation ground available for products out there.  There’s still plenty of innovation to be done, and there’s still a lot of respect for those products and the people involved in their development.  To dismiss it as “details” and confuse innovation with legal wrangling between intellectual property trolls, seems to me to be a recipe for disappointment — as well as active discouragement for true innovation.</p>
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