About Me

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is a Professional Geek for Microsoft Australia. More info lives underneath the About Box...

-33.831416, 151.222526
MrCell+61.417.212181
Work:
1 Epping Road
North Ryde, NSW 2113
Australia
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Stuff

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Viral is Not Social. It is a Virus

Wednesday, April 15th, 2009

You are a Mar­ket­ing Man­ager. Your budget has been cut dra­mat­ic­ally. Solu­tion: look for a mech­an­ism to get your “advert­ise­ment” shown to as many people as pos­sible, without pay­ing for TV place­ment. Enter: video viral mar­ket­ing. Copy an idea, write a short script, film with act­ors. Pop onto You­tube, ini­ti­ate the viral cam­paign. The only […]

The New Nickel-Tube: Google and YouTube

Tuesday, October 10th, 2006

So Google pur­chased You­Tube. US$1.65B in shares, paper-work money or an entry in an SEC fil­ing. In cold-hard num­bers: You­Tube has a repor­ted 100 mil­lion view­ers per day; based on the pur­chase price, each view equates to US$0.0452 over a year. Or, another way to look at it: as long as Google “earns” US5c for […]