About Me

Nick Hodge is a professional geek and digital diplomat for Microsoft in Australia. More info lives underneath the About Box...

Mr Nick Hodge
Nick Hodge 
(to learn how to correctly integrate microformats, how to this blog and book will help out)

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The Long Tail Fail. It’s All Just Social?

Thursday, July 3rd, 2008

In the Wall Street Journal today there is an article on recent consumer research which shows that the world is not changing it’s tail.
“The Long Tail” posits that all products are equal on the Internet. A statement with which I agree: at the beginning all ideas, products are equal.
The research, from Professior Anita Elberse, states [...]

Online, Decentralised, Organic

Friday, June 6th, 2008

 
Online, decentralised, Organic. Three new words that I am finding ringing true.

The Role of New PR

Monday, June 2nd, 2008

Last week I presented at the Victorian Branch of the IABC (International Association of Business Communicators). Thanks to Dr Jennifer Frahm for inviting me, sight unseen, to speak. Onstage after Ross Monaghan from Deakin University and The Media Pod was a tough gig. Therefore, it was time to flip the controversial switch.
A premise that I [...]

Mark Pesce, Only Connect

Saturday, May 24th, 2008

Hyperempowerment. The theme of Mark Pesce’s opening keynote at Microsoft Australia’s ReMIX 2008, ‘Only Connect’
Now available in video form, and textual form.

I love small surprises

Thursday, April 17th, 2008

The above is a shrunken screen-shot from my ASUS EEE PC. (aka PrinceEdmund) Yes, this is 1024x768 goodness projected externally from the VGA connector.
There is a future in these devices.

Decimation of the Smart One Thousand

Monday, February 4th, 2008

Before you get all concerned about the word 'decimation', read the etymology.
OK, now we see we are getting 10 groups of 100 people thinking (thanks for correcting my spelling, Uncle Mike) deeply about topics important to the future of Australia in a radio-sound-byte year (why not 2022. Nah, 2020 just sounds better)
On the internet side [...]

The Immersive Conversation

Thursday, December 13th, 2007

Thinking ahead of the game.
Scoble is leaving PodTech. Doing something else from mid-January 2008.
In his post he talked about live streaming/twittering and the conversation that results from immediate connectivity to an audience.
From Scoble's post:
Another thing that opened my eyes? The Google Open Social press conference where I had the only video, thanks to Kyte.tv and [...]

Follow the Eyeballs. And the Money.

Thursday, May 24th, 2007

At the Hill and Knowlton "Surviving and thriving in the next decade - Technology Publishing" Breakfast Bytes this morning, a group of eminent panelists in picture above, from the left:

James Tuckerman – Publishing Editor, AntHill. New relatively magazine about ideas, money and skills. Previously more print than online, but adding new online projects later in 2007.
Heather [...]

The future of technology in the home

Saturday, March 10th, 2007

From Microsoft's Cambridge Labs.

The New Nickel-Tube: Google and YouTube

Tuesday, October 10th, 2006

So Google purchased YouTube. US$1.65B in shares, paper-work money or an entry in an SEC filing.
In cold-hard numbers: YouTube has a reported 100 million viewers per day; based on the purchase price, each view equates to US$0.0452 over a year. Or, another way to look at it: as long as Google "earns" US5c for each [...]

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