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About Me

Nick Hodge is a Professional Geek for Microsoft Australia. More info lives underneath the About Box...

-33.831416, 151.222526

MrCell+61.417.212181

Work:

1 Epping Road

North Ryde, NSW 2113

Australia

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socialmedia

2765 Words

For vari­ous reas­ons, I am on another sab­bat­ical from Twit­ter. This is not my first, and I dare say not my last. Dur­a­tion, unknown. Frankly, I am bor­ing myself and slowly stick­ing my foot in my own mouth. To fill the now empty space, I have spent more time think­ing and writ­ing. So, for instance […]

The Group Twitter Account Conundrum

On my Soap­box, I have been some­what neg­at­ive (and some­what vit­ri­olic) on blind group twit­ter accounts. My argu­ment has been that no-one talks to brands; humans tend to and would prefer to con­nect with rather human. There is a per­spect­ive I missed: where organ­isa­tions want people to rep­res­ent them, and the indi­vidu­als see them­selves are […]

Social Media. The Opera is dying, All Hail the Circus

Photo by bootload/Peter Ren­shaw
The Opera. Stages filled with ladies singing in a gruff ger­manic or romantic lan­guage, and men pran­cing around in col­our­ful sol­dierly uni­form. Stor­ies so simple yet obscured by lan­guage; thank­fully the Play­bill™ details the plot. Plots of love lost and fam­ily betrayal, have remained unchanged in some instances for cen­tur­ies. The audience […]

Off My Soapbox of Self Righteousness

I love throw­ing words and ven­acu­lar phrases together. This stems from the power of Split Enz to cre­ate visual imagery from com­mon say­ings. An extreme example: Another Great Divide (Judd/Finn/Rayner/Gillies)
Now how can I fig­ure this equa­tion, if multiplication’s the rule /
You keep sub­tract­ing me from you, and it just doesn’t add up at all
It should be […]

A random thought greater than 140 characters

“The greatest chal­lenge to imple­ment­ing social media within any organ­iz­a­tion is the will­ing­ness for that organ­iz­a­tion to accept the cul­tural change that will ulti­mately occur. And occur dra­mat­ic­ally and at a rapid pace. Social media holds a mir­ror up to an organ­iz­a­tion from the external customers/clients/constituents that shows an authen­tic, and some­times unexpected, face.”

Viral is Not Social. It is a Virus

You are a Mar­ket­ing Man­ager. Your budget has been cut dra­mat­ic­ally. Solu­tion: look for a mech­an­ism to get your “advert­ise­ment” shown to as many people as pos­sible, without pay­ing for TV place­ment.
Enter: video viral mar­ket­ing. Copy an idea, write a short script, film with act­ors. Pop onto You­tube, ini­ti­ate the viral cam­paign.
The only dif­fer­ence from […]

Red Cordial Catharsis

After what I would say has been an inter­est­ing week, I spent my hol­i­day on Thursday writ­ing the below notes. These notes were the base script for the #under­stil epis­ode broad­cast on Thursday night. Sadly, due to a com­bin­a­tion of Ustream.tv weird­ness and user error, the last half was not recor­ded. There­fore, please review the notes.
I […]

To a Social Media Practitioner

Today was the last day I will appear as a “social media expert” on behalf of Microsoft. The inter­net and social media is main­stream, and it’s time to move on. And do my real day job: evan­gel­ising Microsoft’s developer tools.
Back­ground
Over the week­end, Chan­nel 10’s Rove attemp­ted to fist twit­ter, bring­ing in at least 1000 new […]

Publicis Mojo accidental Spammer for Metamucil

Update, 3:20pm
Just off the phone to the Pub­li­cis. There are two issues here: one is the broken con­fig­ur­a­tion of @pm.ad as the reply-to email address. A mis­con­fig­ur­a­tion error.
Thanks to Pub­li­cis for reach­ing out and being hon­est; and start­ing to resolve the issue.

From earlier today:

Poten­tial source of the “fol­low”: I men­tion metamu­cil on twit­ter. No occur­rences of this […]

Loosely Coupled Communities Across Space and Time

 
From Glenn Derene, wir­ing at Pop­u­lar Mech­an­ics in “How Social Net­work­ing Could Kill Web Search as We Know It”
… with the rise of social net­work­ing sites such as Face­book, MySpace, Twit­ter, Second Life, LinkedIn and even Google’s own Orkut, the next gen­er­a­tion of Web users may find what they want by using their social network […]