- State of Software Design in NSW HSC
- It is not the Apple Tablet, it is the Store
- Facial Update
- Why the Quietness?
- What does Transparency mean to me?
- The long search for the perfect WPF Twitter Client. Over.
- #auteched week begin
- Twenty Years Ago Today
- Where is Nick?
- Sanity Prevails
- 28 Weeks. 18 Weeks Down
- New Windows Home Server
- Japan Photo
- Microsoft and Web 2.0 Stuff
- Bing Box on your Website or Blog
- New.CloudApp();
- Fifth Barcamp Sydney, Saturday June 27th
- 2765 Words
- Working for the Underdog
- The Group Twitter Account Conundrum
Rough Notes: Australian Blogging Conference, Business Blogging
By Nick Hodge | September 28, 2007
(these are my rough notes from the discussion)
- Chair: Des Walsh (DW)
- with Joanne Jacobs (JJ)
- and Nick Hodge (NH)
- intro and slides
- Signs Never Sleep example
- Q: CEO to blog, if they are taking it seriously?
- then who should write it?
- recc: marketing + pr: no, slow and lack of immediacy
- doesn't engage with comments
- blog without a comments is just a web site
- Blog plus Newsletter to industry people; to build brand credibility
- newsletter is formally generated, blog to incite comments
- 2-3 articles a week
- ROI: competitive advantage, first-mover. position on authority
- complex on blog, expertise in field with advanced customers
- 10 comments per article; comments get responded to with free flowing discussion
- security: blog spam, password security: need a person watching
- cf: wikipedia
- wordpress/ akismet
- large organisation: employ someone to be the blog post
- Is a blog personal or corporate
- self-censorship / internal censorship
- Hierarchy vs. Organic
- blogging policy
- policy and corporate effect
- the new pr: blogging policy wiki
- who should blog, in terms of companies
- PR; professional service firms accountants lawyers
- taxgirl: making accountancy interesting
- promoting a competitive product: delete or not delete
- comments policy
- comment deletion: good advice, send email when it deleted
- blogging a great tool to raise a profile
- blogging as tacit knowledge management
- posts to yourself; outside in the world
- RSS feeds much more effective
- Feedburner; out to the world; using the Feedburner RSS to email
- blog reconstruction when people can no longer edit
- blog as knowledge management: pitched to corporates, who does it work?
- JJ: blog, as engagement with the community; external facing
- IP held in a particular
- value addition: "inform the public", ongoing archive of information. difficult to measure first up
- "what are we going to write about today?" : business, giving away information. How to you ensure freshness
- creative writing, writing professionals: teaching bloggers to be creative
- writing as a skill
- finding your own voice, projecting the voice, developing voice
- writing in a creative fashion:
- 5 bloggers, <50 word posts. learning how to write, success stories
- SEO/ text creative writing
- titles are absolutely important
- writing/editing for SEO; subediting
- podcasts: 10 minutes, http://lipsync.com/ . US$5/m for hosting
- (cc) music license to middle http://freeplaymusic.com
- vodcasts, podcasts
- humor: know your audience (NH)
- know your audience: watch your traffic.
- video vs. text: text 10,000 vs. video 50,000 unique views
- ROI: tail-end of a marketing strategy
- blog to drive, sales, marketing
- driving profile
- measuring on Return on Blog
- JJ: measuring for NPV, expressing the ROI on a particular, based on tangible outcomes. Feedback, genuine market research with the consumer base and change
CGC media monitoring (huge growth area, as existing companies are doing to well enough)
- risk management: ensuring intangibles. Business Continuity planning (crisis management).
- risk is greater when doing nothing
- offsite blog, corporate reputation management -- good in a risk situation
- example: blogging as a mechanism of a complex discussions: industry changing
- hired gun: good or not good? (NH says good because he is a hired gun(tm) )
- Windows LiveWriter is good (thanks, DW!)
Topics: blogoz | 11 Comments »
September 30th, 2007 at 2:53 pm
[...] Rough Notes: Australian Blogging Conference, Business Blogging [...]
September 30th, 2007 at 5:10 pm
[...] after conference networking at a local pub, with a glass of red, I got to share conversation with NickHodge from Microsoft, Lindsay Polson, a fellow Gold Coast blogger and artist and Duncan Riley who, has [...]
October 1st, 2007 at 11:57 am
[...] Australian Blogging Conference Highlights Political Blogging Business and Corporate Blogging Rough Notes: Australian Blogging Conference, Business Blogging The Future of [...]
October 1st, 2007 at 2:24 pm
[...] Nick Hodge was one of the facilitators for the Business Blogging session and has posted both his notes and powerpoint slides. Likewise, Joanne Jacobs has some useful notes from The Future of [...]
October 1st, 2007 at 2:27 pm
[...] Nick Hodge was one of the facilitators for the Business Blogging session and has posted both his notes and powerpoint slides. Likewise, Joanne Jacobs has some useful notes from The Future of [...]
October 2nd, 2007 at 10:41 am
[...] Nick Hodge was one of the facilitators for the Business Blogging session and has posted both his notes and powerpoint slides. Likewise, Joanne Jacobs has some useful notes from The Future of [...]
October 2nd, 2007 at 5:19 pm
[...] They had prepared slides with useful contact and link information. Nick provides comprehensive rough notes and the slides on his [...]
October 2nd, 2007 at 5:57 pm
[...] Rough Notes: Australian Blogging Conference, Business Blogging [...]
October 3rd, 2007 at 5:23 am
[...] sponsored by Microsoft (specifically the corporate and business blogging session, or in other words: we paid for lunch) - I missed the political blogging [...]
October 4th, 2007 at 9:43 pm
[...] linked in that post to: Nick Hodge’s “rough notes” on the business and corporate blogging session, for which Nick, Joanne Jacobs and I were discussion [...]
September 10th, 2009 at 11:20 pm
Hi! I was surfing and found your blog post... nice! I love your blog.
Cheers! Sandra. R.