- State of Software Design in NSW HSC
- It is not the Apple Tablet, it is the Store
- Facial Update
- Why the Quietness?
- What does Transparency mean to me?
- The long search for the perfect WPF Twitter Client. Over.
- #auteched week begin
- Twenty Years Ago Today
- Where is Nick?
- Sanity Prevails
- 28 Weeks. 18 Weeks Down
- New Windows Home Server
- Japan Photo
- Microsoft and Web 2.0 Stuff
- Bing Box on your Website or Blog
- New.CloudApp();
- Fifth Barcamp Sydney, Saturday June 27th
- 2765 Words
- Working for the Underdog
- The Group Twitter Account Conundrum
Australian Blogging Conference: Redux
By Nick Hodge | October 2, 2007
There are various posts on the value of the first Australian Blogging Conference. The conversational style of broad topic areas, bounded and nutured by a chair works well.
Kudos to Peter Black for being persistent and organising this event.
Des Walsh and Joanne Jacobs are respected in this relatively new industry. I discovered heaps, and have put some of their ideas into action.
Partly sponsored by Microsoft (specifically the corporate and business blogging session, or in other words: we paid for lunch) - I missed the political blogging sessions.
Apart from the opening, where Duncan Riley lit a blow torch/flame underneath the Australian bloggers: to connect up. Obviously, coming from Australia yet having an international audience I grok where he is at. Thinking on this...
Michael Rees adds to my notes, especially on the Podcasting/Vidcasting side. Video content, if it is the next-big-thing is an artform that is rarely taught in schools. Not just the technical feeds/bits side - also the composition, interviewing, making a story.
The legal session demonstrated that there are minds thinking about the impact of this online world on a slow-to-adapt legal system. Also joining the conversation were the Australian Law Reform Commission. Privacy, defamation, bush lawyering. The thinking that people/companies "go after" those with the cash is scary. Online, a few simple words can easily destroy the intangible asset of goodwill.
A theme that I don't think I answered fully, and certainly with too-little thought was the "personal + corporate" blogging mix. Bronwen reminds me brilliantly of on her blog; and it's something that's worthy of thought.
And don't forget: the best Unconferences are followed by Barconferences.
So, my random thoughts from random notes and reading:
- Australian organisations should be online, in a read/write sense (blog, wiki, whatever) to hear from their customers. Markets are conversations.
- Content is king. Are you adding to the world?
- A blog without comments is merely a website.
- Australian organisations should remember being english speaking, relatively stable economically; that the world is flat - and customers are not restricted to the mainland and Tasmania. The world is your market, converse with it.
- Branding: what is your brand? Is it you personally?
Topics: blogoz | 1 Comment »
October 4th, 2007 at 9:44 pm
[...] courtesy of Nick Hodge under a Creative Commons [...]